This Is The Reason Your Ads Arent Working

Assuming your product/service is actually Good : 

You should NOT focus on:

-The price & discounts

- The product’s features

What u should instead focus on: 

-the problem ur product/service will solve, & how it will affect ur customer's life

-how it will make them feel

-social proof (include reviews in your ads/ influencers using ur product)

People buy based on Emotions. Not logic 

Specially if you're selling to women ( clothes, makeup, perfumes, workout and diet plans etc...)