WHY BRANDS HAVE STATUS AND YOUR BUSINESS DOESN'T :

I was thinking the other day why am I wearing NIKE?

ANSWER -> When school first started back then, CRISTIANO RONALDO and LEBRON JAMES used to wear NIKE.

I wanted to be like them.

So if they wore NIKE shoes, that means NIKE:

1) IS IMPORTANT.

2) HAS VALUE.

3) HAS STATUS.

Same thing goes to DOLCE § GABBANA's collab with KIM KARDASHIAN.

-> GIRLS wanna be like KIM.

Whatever she WEARS, they buy and wear it because they want what SHE wants. 

PSYCHOLOGY : 

If you think about it , clothes and shoes and any PRODUCT in general,  are only OBJECTS. 

They dont have any value on their own. 

Its is PEOPLE who give VALUE to these OBJECTS.

Big Brands understood this concept. 

That's why BRANDS make COLLABS with FAMOUS people.

They take the STATUS and VALUE of these celebrities and use it as their own.