THE ONLY 4 WAYS TO GET LEADS

- Inspired by Hormozi’s book (100M Leads) 

INTRO: Origins of The Core 4

First, we need to understand that there are 2 types of Audiences:  

1- Warm Audience:

People who gave you permission to contact them.

Basically, people who u know (friends, current/previous customers, contacts etc …)

2- Cold Audience:

People who have not given you permission to contact them.

Basically Strangers.

Second, we need to understand that there are 2 Ways to Communicate: 

 1- One-to-One (Private communication): 

 It’s when only one person gets a message at a time. (phone call, emails etc…) 

 2- One-to-Many (Public communication): 

 It’s when many people can get the message at the same time.

(Billboards, podcasts etc…) 

NOW  

Combining the 2 types of audiences with the 2 ways of communication, gives us the only 4 ways to get leads: 

A) 1-to-1 to a Warm Audience

-> Warm Outreach

B) 1-to-many to a Warm Audience

-> Posting Content

C) 1-to-1 to a Cold Audience

-> Cold Outreach

D) 1-to-many to a Cold Audience

->Paid Ads

This is what Hormozi calls "The Core 4”.

We’ll dive deeper into each one of The Core 4 in the next parts.