THE ONLY 4 WAYS TO GET LEADS

Chap 3: COLD OUTREACH

1-to-1 to a Cold Audience

Cold outreach sets itself apart from warm outreach by one crucial factor: TRUST.

Problem # 1: "How do I contact them?"  

 Solution: Build a List

  This approach involves three methods:  

 - Softwares:  Utilize lead-scraping tools to extract names, job titles, and contact details based on specific criteria.

 - Brokers:  Contact list-brokers to assemble targeted leads, testing samples to identify the most effective source. 

 - Elbow Grease:

 Join relevant groups, manually sourcing leads by checking profiles or reaching out within the group.

Action Step:

Find lead-scraping tools and brokers. Assemble your initial list of 1000 names.

Pro Tip:

Interest groups are prime targets; concentrate on offering solutions to their specific needs.

Problem # 2: "What do I say to them?"

Solution: Personalize, Then Provide Value

Two critical factors enhance engagement with strangers: personalization and offering immediate value.

  - Personalization:

Research each lead before reaching out. Craft messages that feel familiar.

 - Big Fast Value:

Stand out by delivering significant value promptly. Ensure your offer or lead magnet is irresistible.

Action Step:

 Research each lead and tailor your initial message accordingly. Keep messages simple and easy to understand.

Pro Tip:

Craft your messages below a third-grade reading level for maximum response.

Problem # 3: "Not getting enough chances to share my amazing stuff, what do I do?"

 Solution: VOLUME

 - Automated Delivery:

Utilize technology for efficient, large-scale outreach. Pre-recorded messages can be sent to various platforms. 

 - Automate Distribution:

 Use automation tools for mass outreach, balancing personalization with scale.

  - Follow up, More Times, More Ways:

Contact leads through various channels multiple times to demonstrate seriousness and create curiosity.

Action Steps:

Embrace new technologies for automation. Contact each lead multiple times through different channels.

Pro Tip:

If someone asks not to be contacted, respect their wishes. After initial attempts, wait three to six months before re-engaging.

 Benchmarks – How well am I doing?

Example:  Making 100 cold calls daily with a 20% pickup rate (100*20/100 = 20 pickups) and 25% lead magnet interest, results in four engaged leads (20*25/100 = 4 engaged leads).

-> Aim for at least a 3x lifetime profit compared to acquisition costs.

Costs:

This method is labour-intensive; most costs are associated with human effort.

In other words: Making 100,200,300 calls per day costs Time. You’ll need to get sales representatives to do this for you.

So, when you calculate return on advertising, consider labour and software costs.

Pro Tip:

Do not give your representatives more leads that they can handle, or else efficiency will go down.

Assign a specific number of leads weekly to each representative (for example 100/week), that way you ensure efficiency and maximize engagement. 

Why even Bother with Cold Outreach?

1) You don’t need to create lots of content or ads.

You focus only on one perfectly crafted message you convey to all your prospects. Your only goal is to make that one message better every day.

2) Your competition won’t know what you’re doing.

 3) It’s incredibly reliable.

All you have to do to get more is do more. A certain amount of input creates a certain number of responses.

4) Fewer platform changes. 

Private communication is rarely subject to platform changes.

5) Compliance is less painful.

Many platforms have stringent rules around claims you can make about the stuff you sell. Some also ban certain industries altogether (tobacco, firearms, cannabis, weight loss, etc.). With cold outreach, you don't need to deal with any of this.

6) No spokesperson = Sellable business.

 If an investor can buy it from you without worrying your business will stop getting customers if you leave…. your business is far more valuable. Having an established outreach team will help you achieve that.

7) Hard to copy.

 Even if someone wants to copy your entire cold outreach system, they’ll often need to learn how to do each step. And, many steps are invisible.

Pro Tip:  Set a daily goal of at least 100 reach outs for 100 days.  This is a numbers game. Consistency and volume are key to success.

In conclusion, mastering cold outreach involves a systematic approach to building trust, personalizing communication, and maintaining consistent, volume-based efforts.

Embrace technology, stay respectful, and persistently follow up to create a reliable and effective outreach strategy.